For brands & creative teams

See the feeds behind your audience.

Your creative team sees one version of social media. Your audience sees another. Social Shelf gives you a way to see the content, creators and visual language that actually fill their feeds.

Tell Us About Your Audience

Illustration of a man holding up a fish on a fishing rod by a lake with a tent behind him — Sunrise catch before breaking camp
Feed of: outdoor enthusiast, 32

Illustration of a mother holding a baby and showing a bottle to camera — The only bottle my son will take
Feed of: new mom, 31

Illustration of hands chopping tomatoes for a cooking video — 15-minute dinner after a night shift
Feed of: nurse, 38

Why it matters

Go beyond demographics.

Knowing that your audience is 25–34 and interested in parenting tells you who they are. Seeing their actual feed tells you what their world looks like.

What they watch

Creators, topics and formats appearing in their feed.

How it looks

Visual language, editing styles, pacing, hooks and aesthetics.

What feels native

The type of content your audience is already used to seeing.

Use that context to make creative that feels like it belongs in their feed.

Questions Social Shelf can answer

What do you want to understand?

Example contributor

32, Texas

Outdoor enthusiast

Interested in fishing, camping & hunting

“What does TikTok look like for young mothers?”

“What are men aged 40–50 actually watching on Instagram?”

“Which creators and formats surround our target audience?”

“What does native content look like in this audience?”

“What are people seeing before they see our ad?”

How it works

You tell us who. We find the feeds.

Describe your audience

Tell us who you want to understand — age, location, interests, lifestyle, occupation or any other relevant criteria.

“Women 25–34, living in the US, with young children, interested in parenting and wellness.”

We find relevant recordings

We match your criteria with contributors who have submitted recordings and select the feeds that fit. The matching is on us.

See the feeds

We deliver the recordings in a simple, easy-to-review format so your team can watch and compare real feeds.

Pricing

Choose the feed sample you need.

Standard packages cover one platform: TikTok or Instagram.

10 feed recordings$250

TikTokorInstagram

Suitable for an initial audience exploration.

Get 10 Recordings

20 feed recordings$400

TikTokorInstagram

For a broader view of an audience.

Get 20 Recordings

CustomCustom

Any audience · any mix

Need a specific audience, larger sample or a different mix? We can build a package around your research needs.

Talk to us

Start a conversation

Tell us who you want to understand.

Describe your audience and what you’re trying to learn. We’ll take it from there.